[vc_row][vc_column][vc_column_text]When we come out of this downturn small businesses will be the ones leading the way. And when a small business owner, who’s struggling to get people through their door, becomes more proficient at articulating their message. They’ll be more profitable. As much as that is hard to believe, it’s true. Articulate you message well and people will come.
Marketing A Small Business
There is a load of noise out there in the market, more than any time in history. So people are being bombarded with more and more information in a variety of ways.
Now we’re all mobile, even more so.
Getting your message out to your customers, client or patient… has to be quick, to the point and grab their interest. Or they’re gone in a blink of an eye.
Articulating your marketing message will be the driving force, in my mind, for the small business owner who wants to grow their business, build up their sales and really ramp up their profits in the next 12 months.
I see really good businesses out there, that are struggling and it’s not their fault. They just don’t know what they don’t know. They have some wonderful offerings, but how they translate those offerings that the customer can INSTANTLY see how they’ll benefit them, is TOO weak and fuzzy.
Really getting under the skin of what is being offered will solve the problem. The business owner should be asking:
- What does this product/service do
- How does it make the lives of my customers, better, easily or less stressful
- Can they get real value from using me as opposed to anyone else?
By asking those questions, business owners, will effect, be articulating a message which their prospective customer will understand. And then be in a position to make an informed decision.
Will they always buy, just because there is a clear message about the product or service. No!
But, what if, just by having a clear “why you should buy” message in your marketing 1o% or 15% more did, what would that mean to a business?
Marketing a small business, has always been challenging, but it doesn’t have to be a grind either. In fact it can be fun. Especially when you the results of your labour, being returned in more money in your pocket at the end of the month.[/vc_column_text][/vc_column][/vc_row]