I’ve done posts on this topic, SMS Marketing, before and I’m still challenged to see any marketing appraoch, which is more cost effective, can deliver your message instantly, has a higher open rate, and has a higher level of engagement than email. [stealth-auto-player video=”https://www.youtube.com/watch?v=1413WtsUNRs&feature=youtu.be” max_width=”600″ aspect_ratio=”16-by-9″] Slowly… slowly but surely, small businesses are using text,
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Got another email from a very good marketer who I respect... it was a heads up about a hardware (or DIY business to you and me) store in northern California called Ace Hardware who had recently finished a test tracking mobile coupons from discovery to redemption. I like this test. Here's a link to the Read more
I suspected the conversion figure to be high. But 55%! Of late, I’ve been doing my research, looking at the stats the big boys are putting out and speaking with many users of mobile devices. I knew that the conversion rate after doing a mobile search would be high, but I couldn’t have imagined, it Read more
I live the phrase “Practice while others are sleeping” and that was true last night or should I say early hours of this morning. 2nd Largest Coffee House Caribou Coffee I was reading a few articles on one of my favourite sites mobile commerce daily and I can across a great article on the second Read more