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I still, get to speak with a tonne of people over the phone. Even with social media exploding the way it has, I’m still hanging on in there, with the trusted telephone.

The reason I bring this up, is a tad strange, but the value of a this piece of vital equipment hit after a conversation with a Marketing Director. He had recently joined a new company and I just happened upon him at a meeting, I was at.

Anyway, he was telling me his story. He had left the comfort and stability of his old position, to take up a more challenging, and demanding role.

Fair play, I said to myself.

But he went on say, that while they weren’t skimping on his compensation package, the office they provided, left a lot to be desired. In fact the whole building. Now I’m thinking this must get interesting, or it’ll be a challenging conversation. And it did get more interesting. He said…

He could live with the dodgy table he had, and the not so perfect view with a distinct lack of natural light. He could even put up with the uninteresting variety of cafeteria food (well that’s how he put it, but I knew what he meant), the water cooler which was normally empty, and the not so clean, coffee maker.

What he really had a big challenge with, was not having his old phone system.

You see, his old phone was indeed, not an “old” system. And like a piece of sales copy, he reeled off all the features of it:

Multi-line handling
LCD displaying
Caller ID

And a WHOLE host of other features, that I didn’t even knew existed. There were more options his old faithful had, than there are on a BMW 640D Gran Coupe.

“My “new” phone has none of those great function. There’s no hold button or transfer, no way of knowing who’s calling you as there’s no screen display, or headset. What headset! and forget a directory of ANY kind”

As he was recounting all this, it was like someone had pinched his lunch.

“The long and the short of it is, the only difference between that and a Garfield phone you might buy at B&M Stores, the phone wasn’t shaped like a cartoon cat.” He said…

After sipping on his cup of filtered coffee, provided by the meeting planner, My job would be so much easier and my days so much more productive if only we had a real office phone system in place. The current system is so poorly automated that only a very small percentage of the calls I get are actually meant for me. Likewise, I get several E-mails a day asking why I haven’t returned phone calls in regard to messages I never received. (My mind started to wonder at this point at whether they were even using email marketing)

I guess the old addage that “you don’t know what you’ve got until it’s gone” really holds true in this case.

Since I came here, I have actively lobbied to have the old phone system replaced, but to no avail. I think I may be the only one here who knows what he’s missing.

Oh well…I’m sure I’m not the only one out there who has experienced this.

Maybe you too have lost a beloved phone in a career move. I sympathize with you. I’d leave my number so we could commiserate, but you’d probably never reach me anyway.

The telephone is still a vital tool, and if anyone tells you it isn’t… then ask them if it was turned off for a week, how would they feel about that?

Used correctly your old pandline phone can yield massive results in the way of increased sales and profits. How are you getting the most out of your phone?

Post Author: John Sealey

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